Neither Cookie-Cutter nor One-Off Prototype

Prefabricated housing does not have to be "cookie-cutter". Society cannot afford to, nor does it need to, develop every multi-family home as a one-off "prototype".

Thanks to industrialised construction and mass customisation, parts and processes can be standardised while still allowing for configurable solutions that enable architectural expression and the fulfilment of project-specific programme requirements, as well as adaptation to site-specific conditions such as noise, orientation, topography and local building regulations.

Systematised construction and variety are not mutually exclusive.